-Grey New York gets, well, more intimate, and a tad juvenile (what else could you do, really) to promote Energizer Personal Care’s “Fresh + Sexy” wipes by Playtex, which we’ve actually been hearing Howard Stern do live ads for during breaks on his radio show over the past week. Anyways, the campaign is called “Clean where it counts.” See more here.
-Draftfcb has hired Razorfish alum Brooks Day as VP of business development in its San Francisco office.
-New York-based editorial house Northern Lights has added editor Josh Towvim to its roster.
-If only they’d thought of Grand Central Station for this great Walking Dead promo. link
-Some search marketing folks are saying Google’s AdWords overhaul comes at the expense of advertiser visibility. link
-Santa Monica-based shop Neighbor is working with FunnyOrDie writer/director Erin Gibson on a series of webisodes as part of a relaunch/rebrand of women’s nutrition bar, Luna. link; link