Wednesday Odds and Ends

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By Kiran Aditham Comment

-Scholastic alum Cynthia Augustine will be joining Draftfcb as EVP, global chief talent officer on Nov. 2.

-Bo Zou, who’d spent the last two-plus years as user experience director at CP+B Canada, has joined Critical Mass. link

-When mom’s away, dad and kids will play in a Clorox2 effort from Big Fuel (above).

-Mobile ad network Greystripe has unveiled new ad units with social media/deals integration called Ad Boosters. link

-Deutsch launched a new Facebook effort for VW Beetle in which fans who “like” the car can potentially have their name and mug posted on a Times Square billboard. link

-Chicago-based independent experiential marketing firm Marketing Werks appointed Omnicom alum Jay Lenstrom as its first-ever CMO.

-Station Film signed Alek Keshishian (director of the Jennifer Aniston/SmartWater viral) for U.S. representation.

-Just in case you haven’t heard, one consumer group isn’t buying Chrysler’s “Imported from Detroit” tagline and is taking some action. link

-Karen O covers Waylon Jennings/Willie Nelson for Chipotle and the chain’s Cultivate Foundation as well as Farm Aid. link

 

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