We received your tips; it seems that a portion of the T-Mobile account is no longer with TracyLocke Dallas.
We hear that the agency first encountered rumblings about T-Mobile shopping around several months ago and responded by breaking the account into two separate portions: retail and national. In the ensuing pitch, TracyLocke retained the retail portion of the account but lost the national portion to an as-yet-unknown competitor.
We know very little in the way of specifics, but the news supposedly became official within the agency this week. In case you missed it, TracyLocke CEO Beth Ann Kaminkow also left for a position with Westfield Group earlier this month.
For context, Publicis Seattle has been creative AOR for T-Mobile since 2006.
Details as they come in.