We Hear: Remember the Guy Behind ‘F*ck Photoshop Pencil?’ Well, He’s Moved On

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By Kiran Aditham

From what we hear from sources, Zach Hilder has moved on from his ACD post at BBH New York to creative director at 72andSunny. No confirmation on this yet, but you may remember Hilder as the guy who created an image called “Fuck Photoshop Pencil” (above). Yes nerds and those alike, we’ve heard from sources that he is heading to the MDC-owned 72. During his career, he’s worked  as a copywriter at the likes of Energy BBDO and Hal Riney.