Earlier today, a source told us that Coca-Cola has selected Atlanta agency Ames Scullin O’Haire as the new creative AOR for its Mello Yello brand, taking over for BFG Communications.
We’ve yet to receive official confirmation of the change, but the agency itself issued the following response:
“At this time Ames Scullin O’Haire Advertising cannot confirm nor deny we will be agency of record for Mello Yello moving forward.”
Coca-Cola’s corporate communications office has not responded to our request for comment, but we expect to see a related press release soon. For context, AdAge reported in August of 2013 that the brand was planning a “comeback” — and a change in AOR would presumably amount to a next step in that effort (the parent company chose BFG as it moved to relaunch the beverage in 2011 via the “My Name Is Mello Yello” campaign).
This is the latest recent rumor of an account leaving BFG following unconfirmed tips over the past several months which held that Snyder’s-Lance and RJR/Camel were also moving on; the latter client is now purportedly with Havas Chicago.
Updates as we receive them.