Sources familiar with Verizon Wireless confirmed to AgencySpy that MaGarry Bowen has won a project for mobile company. We hear it’s the Android Mobile launch, but only one source has verified that aspect.
Verizon stated that it does not comment on matters pertaining to advertising. McGarry Bowen was not available for comment and McCann (Verizon’s AOR) noted that Verizon is known to give projects to other agencies.
Since everyone is so tight-lipped about this, we’ll have to wait to learn more. In the meantime, if you’re not familiar with the Android phone, click here.
Of course, there’s a bit of drama here. Apparently, McCann thought they had the work in the bag, says a source, “[McCann] pitched their campaign and were about to assign directors when Verizon turned over the campaign for this phone to a different agency last week.”
That agency, we believe, is McGarry Bowen.