Sources familiar with the matter tell us that IPG-owned, L.A.-based shop Dailey is hoping to land creative duties for the Stouffer’s Lean Cuisine account, one that parent company Nestle announced it was moving just a few weeks ago due to “creative differences” with longtime agency, Euro RSCG. Still, despite tips claiming that Dailey is pitching with “sister” agency, Draftfcb, we’ve received word that the latter agency is not involved with Lean Cuisine, which raises some eyebrows considering that IPG essentially aligned Dailey with Draftfcb last summer and both agencies work on Nestle accounts. Some spies describe Dailey as “barely breathing” these days and speculate that the still-independently functioning operation could eventually be absorbed by Draft, so perhaps a Lean Cuisine win could help keep the former shop afloat. The question we have is, does Dailey even stand a chance?
Update: Who are we to ever doubt our tipsters? According to sources in the know, Draftfcb’s Chicago office is in fact pitching Lean Cuisine with Dailey, so it looks like the siblings are playing nicely together after all. We’re trying to find out who else is pitching, so stay tuned…