As we continue shaking rust off post-holiday, we might as well tell you that Tracy Wong, Court Crandall and the rest of the crew at Seattle/L.A.-based WDCW have unveiled their first broadcast campaign for Papa Murphy’s since beating out of a handful of agencies for the account back in October.
The agency has fulfilled its promise of launching its first campaign for the Vancouver, WA-based “take ‘n bake” pizza chain in Q1 of this year, and in doing so, has knocked out not one but a handful of spots. Still, we figured we’d stir the sauce a bit, keep things out of context and top this post off with an outtake reel from the campaign, which is dubbed “Love at 425 Degrees.” From what the parties involved tell us, the tagline’s inspired by the temperature in which Papa Murphy’s pizza bakes at in a home oven. So, there you go, and below is one of the spots, which plugs one of Papa’s weekly deals while also revealing that the brand’s 425 temp will make everything safe and sound in the household.
Well, there’s only so much you can do with ads for pizza chains, people, but check out one more spot and credits if you so choose after the jump. Now the only question that remains is whether WDCW will seek revenge in the next season of The Pitch.
Creative Director : Tracy Wong
Writer : Matt McCain
Art Director : Monkey Watson
Producer : Craig Potter
Production Company: Alarming Pictures
Director: Jack & Carol Hodge
Editorial Company: Lustre Communications
Editor: Cameron Campbell / Duncan Sharp