Wait, So Who’s Pitching Bud Light Now?

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By Kiran Aditham Comment

Well, we guess this is turning into a weekly update at this point as sources tell us that just when we thought they were out, they were pulled back in as Droga5 is apparently still in the pitch for A-B InBev’s Bud Light brand (the others previously mentioned are still out, meanwhile). We think at this point that the NBA lockout will be resolved sooner, but sources say that among those agencies that may be involved in the review “reboot” include Mother and Translation, the latter of which we hear has been formally briefed for the Bud Light Super Bowl campaign that involves a couple of 30-second spots and possibly some digital activation. Translation, if you don’t know, stars IPG, ex-Interscope exec Steven Stoute and this up-and-coming rapper named Jay-Z.