Students at the VCU Brandcenter are back, launching a campaign promoting the AICP Show and AICP Next Awards for the 9th straight year.
The campaign takes a humorous route to displaying the lasting quality of an AICP award, showing top creatives like Gerry Graf, Co: collective partner/chief content officer Tiffany Rolfe and Droga5’s Ted Royer waxing on the perceived perks of yesteryear. While these perks may have vanished, their AICP awarded work is in the permanent exhibit at the Museum of Modern Art.
“Every generation hears about the halcyon days when perks were free-flowing – perhaps they were, or perhaps it’s all wishful thinking. But through it all, the one constant is that no one can ever take away your AICP honor and recognition,” explained Matt Miller, President and CEO of AICP.
“Ty Montague of Co:Collective, Susan Credle of Leo Burnett, and Diane Jackson of DDB Chicago (all VCU BrandCenter Board members and either current or past AICP Show Curators)” collaborated with Miller, AICP Director of Events Ileana Montalvo and AICP Chief of Staff Kristin Wilcha in selecting the campaign from among those presented by second year student teams at VCU Brandcenter. The results are pretty funny, with Graf commenting on vanishing drum kits, Rolfe wondering where the prostitutes went, and Royer lamenting the ever-shrinking office. The entry deadline for the awards is March 7. Both the AICP Show and the AICP Next Awards will take place June 10-12, during AICP week. You can check out Graf’s video above, and stick around for Royer and Rolfe’s two cents, along with credits, after the jump.
Gabe Sherman – Copywriter
Steve Gonzalez – Art Director
Rick Plautz – Art Director
Jeff Tolefson – Creative Brand Manager
Araba Wilson – Creative Strategist
Director: Stephen Pearson
Producer: Thomas O’Malley
Director of Photography: Vince Vinitti
Editor: Brett Mason