In a bid to make Twitter’s main landing page more understandable to new users, admins added a search bar. An explanation for the change was posted to the company’s blog.
Defining a “tweet” for the uninitiated and explaining how to create an account doesn’t resonate with everyone. “Why would I want to do that?” is a common reaction. However, demonstrating the power of Twitter as a discovery engine for what is happening right now through our Search and Trends often awakens a sense of wonder which inevitably leads to a much more compelling question, “How do I get involved?”
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More than 7,000 of you follow us on Twitter, but one question we always ask is how many of you actually use the service. It’s our opinion that until a bulletproof (or nearly so) analytics tool is developed it will be hard to gauge how effective it truly is. Nonetheless, the search tool is a small step to making the site more appealing to first time visitors who may not understand it. Hell, we’re a year in and we still have a lot to learn.
Follow us at twitter dot com slash agencyspy.