In a bid to make Twitter’s main landing page more understandable to new users, admins added a search bar. An explanation for the change was posted to the company’s blog.
Defining a “tweet” for the uninitiated and explaining how to create an account doesn’t resonate with everyone. “Why would I want to do that?” is a common reaction. However, demonstrating the power of Twitter as a discovery engine for what is happening right now through our Search and Trends often awakens a sense of wonder which inevitably leads to a much more compelling question, “How do I get involved?”
More than 7,000 of you follow us on Twitter, but one question we always ask is how many of you actually use the service. It’s our opinion that until a bulletproof (or nearly so) analytics tool is developed it will be hard to gauge how effective it truly is. Nonetheless, the search tool is a small step to making the site more appealing to first time visitors who may not understand it. Hell, we’re a year in and we still have a lot to learn.
Follow us at twitter dot com slash agencyspy.