-FCB put Glad trash bags through “Torture Tests” (video above).
-WPP is merging PR firms Burson-Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe (BCW).
–Mark Stringer launched both an agency and an absinthe brand in 2008.
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-The Drum asks industry experts “what brands should do about the NRA.”
-While Adweek ponders if it’s a “Watershed Moment for Branding.”
-CEO Sarah Golding and managing director Sarah Clark explain “What CHI&Partners’ Rebrand to The&Partnership London Means.”