-Ogilvy & Mather New York turned to actor Aaron Paul (Breaking Bad, BoJack Horseman, The Path) for its “#DrinkOutsideTheLines” spot for Coca-Cola’s Vitaminwater brand (video above).
–Arthur Sadoun‘s Twitter Q&A probably didn’t answer all your questions about Marcel.
-The European Union’s antitrust regulator hit Google with a record $2.71 billion fine for search results favoring its own comparison-shopping service over rivals.
-PSA Group handed its €875m media account to MediaCom.
-The Atlantic asks, “Is Facebook’s rollout of rainbow flags a case of algorithmic hypocrisy, user protection, or something else?”
-Brothers and Sisters CEO Matthew Charlton claims “the ad industry needs” Cannes.
-The Drum examines the positives and negatives of Instagram as a marketing tool.
-Let’s hear it for the art directors!
-Reports of Snapchat’s death to advertisers at the hands of Instagram appear to have been greatly exaggerated.