-Freuds U.K. launched “Taste Revolution” for Pepsi Max Cherry (video above).
–Former sports and entertainment PR firm Wasserman has rebranded to become a full-service media agency.
-Adweek claims “The Oscars Is Still an All-Star Destination for Advertisers.”
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-Google is removing “right rail” ads from search results.
–U.K. TV advertising broke through the £5bn barrier in 2015.
-Foursquare is introducing an offline sales attribution program called Attribution Powered by Foursquare.
–Ogilvy & Mather Asia Pacific appointed David Mayo as group chief marketing officer.
-Moneysupermarket’s “Epic Strut” was the most-complained about ad in 2015, according to the Advertising Standards Authority.