-McCann Buenos Aires has built a creative technology team that’s composed of both MRM and McCann talents and which will be led by digital integrated director Santiago Pennino and creative technician Diego De Bernardi.
-SapientNitro hired CP+B alum Jeff Teicher as creative director, experience design in its San Francisco office.
–The Simpsons and This is Spinal Tap star Harry Shearer offers a musical toast to the “celebrity booze endorser.” link
-According to one trade, it was Microsoft that emerged as the real winner in the Apple-Samsung battle. link
-In an effort to redefine Avis, the car rental brand’s AOR Leo Burnett Business launched a new campaign called “It’s Your Space” that includes three national spots as well as an experiential iPad campaign (one spot above). link