Translation hired Eric Steele as group creative director, reporting to chief creative officer John Norman.
“Eric’s unbound creativity and management acumen are a rare mix in this business,” Norman said in a statement. “Throughout his career Eric has shown an ability to see around corners and bring a fresh perspective to his work. His creative vision will be a strong asset to Translation and our clients.”
“When you focus on what truly matters, the rest falls into place, and that’s immediately what I saw in Translation, founded on the instinctive smarts and passionate convictions of Steve Stoute, and led by the creative vision of fellow ex-W+Ker John Norman,” Steele added. “Breakthrough creativity that leads culture instead of following it is the only way to meaningfully connect with people in the real world outside the ad world – and Translation is full of talented individuals who understand that and want to push for it. I couldn’t be more excited to work with John and the Translation team.”
Steele joins Translation from 72andSunny New York, where he served as that office’s first group creative director and led creative on brands such as ESPN, Smirnoff, Samsung and Xfinity. Before joining 72andSunny at the start of 2015, Steele spent nearly nine years with W+K New York, his final two as a creative director. While with W+K he worked with brands including Nike, Heineken, Delta, ESPN and Sharp’s Aquos.