Traction Has Built ‘The Amazing Crap-O-Matic Gift Generator’

By Erik Oster Comment

Traction Holiday

Usually when you give a gift you want to show that you’ve put a lot of thought into picking out just the right item to express how much you care about the gift’s receiver. But sometimes, you want your gift to say “I don’t really like you, so I picked out something crappy that you probably won’t like.” If you find yourself in the latter situation, the good folks over at San Francisco interactive agency Traction have got you covered.

Traction created “The Amazing Crap-O-Matic Gift Generator” for all those times when you just need a crappy gift, fast. Simply pull the digital lever and it instantly generates a crappy gift idea, from the game Redneck Rampage to a shark-eating-a-baby necklace; from blank VHS tapes to Handerpants (exactly what it sounds like it is), it just keeps generating crappy gifts. If there’s a flaw with “The Amazing Crap-O-Matic Gift Generator,” it’s that some of the items are not crappy at all, but rather pretty damned cool — like the dead rapper nail art kit, or the aforementioned shark-eating-a-baby necklace. We’ve seen a lot of agency holiday cards this year, but Traction’s just may be the most useful. Happy holidays, everyone.