Production company Tool has just announced the addition of Christopher Neff as executive producer for their digital team.
Neff joins Tool from 180LA, where he served as director of interactive production. While at 180LA, Neff worked on such notable projects as Pepsi’s “Now is What You Make It” World Cup campaign and HP’s award-winning interactive YouTube experience “2Days Beat.” He also won a One Show Interactive award in 2012 for his work on Sony’s Facebook-based, Google Earth-enabled, $1 million digital treasure hunt.
Tool Digital Managing Partner Dustin Callif was excited to welcome Neff aboard, saying, “Chris brings a passion for digital production that is a perfect fit for what we’re looking to accomplish. He is an ideal person to help evolve and grow our digital capabilities.”