In today’s advertising headlines (see, I told you we’d cover the biz soon enough), we covered Zenith Optimedia’s prediction that ad spending will drop a total of 10.3 percent in 2009. Morrissey wonders if it’s all just cyclical or something else.
Michael Phelps is out of the woods it seems on the marijuana issue. He’s been seen lately in new Subway ads, signifying the end of his cloister following last fall’s debacle. Morrissey’s take: the kid’s still got value. Clearly, and we agree that maybe the media made too big a deal out of the matter.
Finally we followed up to yesterday’s Politico piece about the Washington Post’s pay-to-play salon, a flier for which promised off-the-record conversations with staff writers. Not cool, says ethics. What did Morrissey say? That the whole event was poorly planned. These days it ain’t as easy to make a buck; advertising sure as hell isn’t paying out. This poop-stain of a gaffe is evidence of the journalism industry’s need to take a deep breath in, and let it out slowly.
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