Today in Twitter Catfights: Current and Former CP+B-ers Squabble Over Soda

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By Kiran Aditham Comment

In yesterday’s Odds and Ends, we posted a new clip from Crispin Porter + Bogusky’s Swedish branch for Sony Xperia that basically gave select Skyfall viewers in Stockholm a nice surprise in their soda (see below). Well, the campaign drew the almighty “MEH” as you see above from Max Lenderman, whose LinkedIn still bills him as director of OuterActive, CP+B’s experiential marketing practice. The only problem is that it appears Lenderman no longer works at CP+B as hinted by the tweet from the MDC agency’s CCO Rob Reilly, who took exception with his former colleague’s sentiment (according to spies as well, Lenderman is a “former” CP+B-er). It looks like Reilly has had the last word thus far in this mini-twatting battle, but we’re anxious to see how this plays out. Your move, Max.

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