-Forsman & Bodenfors launched a new campaign for the Nokia 8 Sirocco (video above).
–Lowe’s selected Los Angeles agency Conill, Maine’s Via Agency and South Carolina’s EP+Co as its regional agency partners, following a review. The brand had worked with BBDO for some 12 years.
-WPP released its U.K. Gender Pay Gap Report 2017, which showed a 14.6 percent median gender pay gap and 25.5 percent mean gender pay gap across WPP’s U.K. agencies.
-WPP CEO Sir Martin Sorrell admitted there’s more pressure on creative agencies.
-Agency Isobel drives viewers to the “world’s biggest beer tasting” as Brew Dog attempts to convert one million beer drinkers into fans of its Punk IPA.
-Park Group and Studio Squared merged to form Tilt Creative + Production.
-Johnson & Sekin of Dallas rebranded Rice’s Honey to Local Hive with a new website and packaging.