-Debra Wurzel, a former managing director at Campbell-Ewald L.A. who also logged time at DDB and Grey during her career, has joined Innocean USA as new business director.
-Meet Bud Light Platinum’s new creative director, Justin Timberlake. link
-Hollywood/Portland-based content creation studio Modus Operandi added creative director Peter “PJ” Yesawich to its roster.
-The American Advertising Federation has announced its 2013 call for entries for its Advertising Hall of Achievement. link
-JWT Brazil is helping out the band AfroReggae while trying to curb the public urination problem during Rio’s annual Carnival with the “Electric Pee” project, which is essentially a special urinal that turns urine into electric energy to keep the AfroReggae’s music and party going. Check out more images and a little description from the effort after the jump.
-Effective Feb. 11, Digitas will take over as Lenovo’s North American media agency. The account will be led out of Digitas Boston.
-Brand activation agency The Marketing Store Worldwide has moved its global headquarters from Lombard, IL to 55 W. Monroe in the heart of Chicago’s Loop.
-With the help of social media, a group of residents in a Berlin apartment complex win a small battle against Coca-Cola. link
“Electric Pee” project
DATE: MONDAY, FEBRUARY 11
GATHERING: 9:00 AM – IN FRONT OF POSTO 9 – VIEIRA SOUTO AVE. – IPANEMA – RIO DE JANEIRO – RJ
PARADE: FROM 10:00 AM TO 2:00 PM FROM POSTO 9 TO POSTO 8
“This is how the mechanism works: the flow of urine is used as a source of energy to move the dynamo – a process similar to that of a hydroelectric power plant -, which uses liquid to generate energy. It is then stored in a battery that is connected to AfroReggae’s electric trio after it is charged. If people pee in the correct place, the music of the party is guaranteed for a longer time.