-SapientNitro has been appointed as global agency of record for Lycra, which calls for the agency to handle brand strategy, advertising, digital, social and customer experience.
–Bi-coastal production hub HēLō has signed Jackass director Jeff Tremaine for U.S. commercial representation.
-New York-based experiential agency MKG is opening up shop in Chicago this week. MKG currently works with the likes of Delta and Audi. link
-The Webby Awards has extended its deadline to this Friday, Jan. 31. link
-Wanda Paris has joined forces with London-based Rogue Films, bringing six new directors to the roster in the process including Sam Brown, Kevin MacDonald, Tom Haines, Finn McGough, Anthony Dickenson and Alex Southam.
-Mila Kunis takes center stage in Jim Beam’s new global campaign. link