Thursday Morning Stir


By Kiran Aditham Comment

-Inc. takes a look at Instagram’s ad rollout strategy. link

-Social video production company Boomeo is behind the latest spot in Got Milk?’s “Protein Fight Club” campaign (above).

-According to reports, Publicis Groupe is set to acquire a majority stake in Walker Media from the latter’s parent, M&C Saatchi, that’s worth £35 million (approximately $56 million). link

-A Wall Street Journal scribe reprimands the advertising and Web-publishing industries for native advertising. link

-Just a week after launching its new Scout Wellness unit, Horizon Media has unveiled Cadence, which the describes as “our first to market, all-in-one video planning and optimization platform.”

-Creative/media agency Woven, which owns and/or reps properties like TheChive (which produced this for Axe Hair), WorldStarHipHop and MediaTakeOut, has acquired Brotips, a site we’ve been told is “the social media equivalent of Dear Abby for fellas worldwide.” Judging from the other properties, seems like a perfect fit.