The Wheel of Concept Extends into PR World

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By Bob Marshall

Following the popularity of Tribal DDB’s Wheel of Concept (over 150,000 professionals reportedly gave it a spin) for digital advertisers who need quick, trendy ideas with instant concept boards to match, the agency is back with a new wheel for PR professionals. The Wheel of Concept: PR Edition will suggest that you tattoo your chosen brand’s logo onto the back of a celebrity, give away free swag with your adorned brand’s logo or send out a herd of young, hip street team members to walk around handing out coupons to strangers. Imagine the fun those young college kids will have sporting a t-shirt with your logo and harassing commuters! Maybe you can even get them to staff your cool new pop-up store at SXSWi.

Hopefully, we won’t have to wait until next summer for the Wheel of Concept: Cannes Edition.