The Richards Group teamed up with production house MPC Creative for a new FIAT campaign featuring the King of Monsters, Godzilla.
The 45-second spot utilizes the film asset of the CG Godzilla crafted by MPC Film Warner Bros. for the Godzilla reboot (which couldn’t possibly be worse than the last attempt at rebooting the franchise) hitting theaters today, with CG of Godzilla crafted by MPC Film. In the spot, Godzilla eyes a FIAT, shoves it in his mouth and then spits it out, which prompts the “It’s a lot bigger than you think” tagline. The spot has proven a huge success, racking up over 5 million views since its debut less than 2 weeks ago. That’s not too surprising, as it’s a pretty fun tie-in that manages to balance promoting Godzilla and FIAT pretty well. Stay tuned for credits after the jump.
AGENCY: The Richards Group
Creative Group Head/Writer: David Canright
Creative Group Head/Art Director: Lynda Hodge
Brand Principal: Dave Allen
Brand Managers: Christy Diesel, Meghan England, Chris Siminski
Producer: Jenny Wolk
PRODUCTION COMPANY: MPC Creative
Directors: Dan Marsh, Jake Montgomery
Senior Producer: Juliet Tierney
VFX Supervisors: Andy Boyd, Jake Montgomery
GRADE: MPC LA