We talked about that new campaign for I Can’t Believe It’s Not Butter featuring fallen star, Gary Coleman remember? Anyway, they’ve added funny man Dustin Diamond (aka Screech) who sadly, has fallen on very, very hard times, to their “Now You Know Better” challenge. See the press release here. The child stars get cash, but what does the not-butter company get other than a bruised brand? What planner decided that this was the way to go – trotting out broken celebs? Really. Awful.
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