TED Partners with YouTube for ‘Ads Worth Spreading’ Cause

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By Kiran Aditham

Remember that TED effort we covered in September called “Ads Worth Spreading,” in which the nonprofit organization issued an open challenge to the ad industry to reinvent what advertising can mean in the digital age? Well, now that we’ve explained it again, the TED team has sent us an update letting everyone know that’s it partnered with YouTube on the project

The bottom line is that TED curator Chris Anderson wants to see the same “level of passion” in the online ad submissions as “we do in our TEDTalks” events, according to his recent blog post. A panel of “experts” will choose the ten winners, whose entries will be shown at TED2011 as we’ve previously mentioned. In addition to the conference showing, TED has revealed the full rundown on what else the finalists receive (exposure on YouTube, for example) here along with which categories to choose from here. You have until Feb. 7, 2011 to submit. Bonne chance!