Team Behind Instaprint Wants to Go Mass-Market

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By Kiran Aditham Comment

A year after unveiling the prototype for their Instagram-friendly device called Instaprint at various large brand events (including SXSW 2011), the minds at New York-based shop Breakfast want to offer their product directly to consumers. According to the Breakfast bunch, since the launch, they’ve been hit with “thousands” of requests to turn Instaprint into a consumer product, so as a result, they’ve been compelled to use Kickstarter to raise the necessary funds ($500K or so) and eventually let people pre-order the device. Here’s a quick, animated rundown the team created last year on how Instaprint works.

If you’re intrigued and want to help out Breakfast’s effort, the Kickstarter page is here. They may have a ways to go in order to meet their goal, but hey, they only launched their Kickstarter campaign last Friday.