Seagal-baiting Boulder agency TDA has launched a new outdoor ad campaign to promote the mobile banking offering for hometown company FirstBank. Corralling the likes of St. Paul, Minn.-based Atomic Props and Dallas outdoor firm WMI Out-of-Home for assistance, TDA developed dimensional 14×48 billboards featuring all the accoutrements of a bank lobby that give commuters in Denver and Colorado Springs reasons to feel good that they bank online instead. The outdoor effort also ties into TDA’s overhaul of FirstBank’s online interface.
CDs: Jonathan Schoenberg, Thomas Dooley
ACD/CW: Jeremy Seibold
AD: David Byrd