TD Bank, with the help of Philly agency Tierney and production company PRG, is offering some respite from the concrete jungle that is NYC with a new experiential campaign that touts the financial chain’s commitment to the woodlands. Don’t worry, the project’s not preachy or really self-aggrandizing. Instead, the parties involved have erected an interactive video wall at the TD Bank storefront on 14st and 5th Ave that lets passersby feign interaction with the forest and creatures within. How? By using a PRG Mbox, which serves as the video wall server that normally up until now been used for large-scale shows for the likes of Jay-Z and Spiderman: Turn Off the Dark. While curious folks get their touch on and “interact” with the woods, an LED ticker scrolls out habitat acreage preserved, in NYC landmark units, so everyone gets to oooh, aahh and get their learn on all at the same time.
In addition to the wall, Tierney and the rest of the gang have set up a pair of audio-enabled electronic viewmasters across Manhattan, from Columbus Circle to Union Square (with more to come), which allow those of you who are sick of the cityscape to peer into the forest. You have a few weeks to immerse yourselves as the viewmasters will be up through Nov. 11. If you’re interested, check out a footage clip after the jump along with credits.
Executive creative director: Patrick Hardy
Creative director: Jeff McWeeney
Designers: Matthew Gould-Lucht and Guyda Bru
Copywriter: Tom McDonough
Digital strategist: Lisa Walls
Production company: PRG, New York.