Former TBWA\Chiat\Day chief strategy officer Carla Serrano is heading to Naked Communications’ New York office to assume the role of partner. Serrano will officially take her post on Feb. 15 and work alongside fellow Naked partners Paul Woolmington and Neal Davies.
During her time at Chiat NY, Serrano helped the agency win accounts including Planters and Kahlua, served as a strategic advisor to agency client Kraft and oversaw the launch of TBWA unit, Being. Prior to that, the 20-year industry vet was a director of planning at Berlin Cameron United/Red Cell, where she managed global accounts including Coca-Cola, Samsung and Moet Hennessy. Serrano’s hire in NY follows Naked’s recent appointments of Lisa Seward Perry and Amy Sheil to co-partners in Minneapolis.