It looks like eight years at Mother NY was long enough for Allon Tatarka, who has left the agency to give it a go as a freelancer. The copywriter initially joined Mother from Fallon (as did his partner-in crime/art director Rob Baird) in the spring of 2004 . Tatarka subsequently worked on a host of campaigns for Virgin Mobile (one of the most recent was “Manufacturing Sparah”) as well as Spike TV, Dell, Target and Sour Patch Kids (you might remember this Method Man/SPK music video from last fall).
Tatarka spent seven years in all at Fallon prior to joining Mother, first in the Minneapolis base and then the now-defunct New York office. We’ve been told his last day at Mother was March 9. His former cohort Baird, if you remember, rejoined the agency in June 2010 after a stint at TBWA\Chiat\Day NY.