SXSWi Recap: A Draftfcb Excursion to Molotov


By Kiran Aditham Comment

During today’s SXSW Interactive, we not only caught Jimmy Fallon as we mentioned before, but hit up Draftfcb’s event at the same venue as last year, the Molotov off of 6th street in Austin. Once again, the rooftop desk played host to the agency’s annual soiree, which brought in a majority of Chicago hub folks mixed in with some network folks for good measure.

Above, you can see us with Bruce Fougere, SVP, director of innovation at DFCB Chi who joined from the Martin Agency (where he spent four years as VP/CD) a few months back. We can’t complain about rooftop decks and 80-degree weather, as well as conversation about the background and digital landscape as we know it. We will try to reveal more once the week progresses, and here’s a couple of other snapshots from the two-level building below. The main purpose of the Draftfcb party was to promote “White Space,” which promoted “open minds,” “open bar” and “open air.” Here’s DJ Trentino, who served as DJ for the three-hour event.