StrawberryFrog has a new campaign for Wasa, which launches with the debut spot “Staying Fit the Swedish Way.”
Filmed in Stockholm, the 90-second spot follows the story of an American architect named Clarissa on a business trip in Sweden. She attends a yoga class, where she encounters some of the ways Sweden differs from the U.S., and is impressed with the healthy Swedish lifestyle, and especially Wasa crispbread. It’s not a bad setup to promote the healthy snack, but something about the copious utterances of the word “Sweden” and the way Clarissa speaks directly to the camera is a little off-putting. Stick around for credits after the jump.
Creative Director, Copywriter: Scott Goodson
Account Management: Christine Piper
Producers: Courtney Trent and Afsaneh Berjis
Production Company: Hobby Films
Director: Oskar Bård