StrawberryFrog Celebrates Sweden for Wasa


By Erik Oster Comment

StrawberryFrog has a new campaign for Wasa, which launches with the debut spot “Staying Fit the Swedish Way.”

Filmed in Stockholm, the 90-second spot follows the story of an American architect named Clarissa on a business trip in Sweden. She attends a yoga class, where she encounters some of the ways Sweden differs from the U.S., and is impressed with the healthy Swedish lifestyle, and especially Wasa crispbread. It’s not a bad setup to promote the healthy snack, but something about the copious utterances of the word “Sweden” and the way Clarissa speaks directly to the camera is a little off-putting. Stick around for credits after the jump.


Agency: StrawberryFrog

Creative Director, Copywriter: Scott Goodson

Account Management: Christine Piper

Producers: Courtney Trent and Afsaneh Berjis


Production Company: Hobby Films

Director: Oskar Bård