Another Starcom media win? Another Starcom media win. The VivaKi unit has now been tapped by Anheuser-Busch InBev to work alongside and aid the beer giant’s in-house media buying/planning unit, Busch Media Group, with research and planning duties here in the States for all of its brands (you know, Bud, Bud Light, Michelob Ultra, Stella) across national, local and digital media.
In a statement, A-B VP of U.S. marketing Paul Chibe says, “Starcom impressed us with their planning and research capabilities, investment in media planning tools and strong team of people. They will enable Busch Media Group to maintain and expand upon our category-leading capabilities, and we look forward to their contributions.” Well, at least it’s nice to see that A-B InBev can make a decision about something.