Today we confirmed that BBDO is in the process of enacting staffing changes in its Atlanta office. An unspecified number of employees are no longer with the agency as of this afternoon.
Specifics are very light, though we hear that hirings may follow these dismissals and that the purpose of the larger reconfiguration, which involves personnel changes across departments, is to better align the agency’s offerings with the needs of its current and future clients.
Tips mention both digital creatives and senior staffers, so this looks to be part of an office-wide strategic shift.
For context, the most visible recent move at the Atlanta office was the departure of President/CEO Gill Duff and subsequent appointment of Drew Panayiotou to replace him. The move was significant in that Panayiotou was then new to the agency game, having previously served as SVP of US marketing at Best Buy after running in-house marketing and media buying teams at Walt Disney, Coca-Cola and others.
Updates as we receive them.