Sources Confirm that McCann’s in the Frozen Food Biz

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By Kiran Aditham Comment

In case you missed the lengthy AdAge piece about this since it was seemingly harder to find than Jimmy Hoffa, we’ve received word from sources familiar with the matter that McCann has indeed won the $50 million account for the American Frozen Food Institute.

The AdAgeĀ piece did note that McCann was the odds-on favorite to win the account for the AFFI, a trade/lobbying group of supermarket standards in aisle eight, nine, whatever including Nestle and…wait, where’s the Totino’s Party Pizza? As a result of the win, our sources in the know tell us that McCann, which would not officially comment on the matter (try getting a hold of the AFFI), will handle a national consumer campaign on behalf of the newly formed Frozen Food Roundtable that operates under the auspices of the AFFI.

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