Sony Cybershot Revises History

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By Bob Marshall Comment

There’s more than meets the eye when it comes to some of the most iconic images according to this campaign from the folks at Del Campo Saatchi & Saatchi, the brains behind the award-winning Andes “Teletransporter” effort. The agency, which recently added Cybershot to its Sony portfolio that also includes Playstation, plugs the camera’s “sweep panorama” feature and in doing so, shows what really (but not really) went down behind-the-scenes in photo shoots involving Albert Einstein and Marilyn Monroe. Check out the spot for the “candle in the wind” as well as credits after the jump.

“Einstein”

Creative Agency: Del Campo Nazca Saatchi & Saatchi.

Executive Creative Director: Maxi Itzkoff / Mariano Serkin

Creative Director : Diego Medvedocky / Ignacio Ferioli

Agency producer: Adrian Aspani / Ezequiel Ortiz

Account team: Joseph Baide / Ana Bogni /  Reinier Suárez

Production Company: Garlic

Director: Marcelo Burgos
Executive producer: Alvaro Gorospe /Irene Nuñez Palma

Postproduction Company: Serena

Sound designer: Sonomedia.

Soundtrack: Swing Musica.

Advertiser´s supervisor: Kim Allard / Takashi  Ashida

“Marilyn”

Creative Agency: Del Campo Nazca Saatchi & Saatchi.

Executive Creative Director: Maxi Itzkoff / Mariano Serkin

Creative Director : Diego Medvedocky / Ignacio Ferioli

Agency producer: Adrian Aspani / Ezequiel Ortiz

Account team: Joseph Baide / Ana Bogni /  Reinier Suarez

Production Company: Garlic

Director: Marcelo Burgos

Executive producer: Alvaro Gorospe /Irene Nuñez Palma

Postproduction Company: Serena

Sound designer: Sonomedia.

Soundtrack: Swing Musica.

Advertiser´s supervisor: Kim Allard / Takashi Ashida

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