Former GSD&M mainstay Guy Bommarito has joined up with SolutionSet, which bills itself as the “fourth largest” indie shop dedicated to digital, direct, data and local marketing, as executive creative director. Bommarito, who will report to Euro RSCG alum and current SolutionSet president/CEO Zain Raj, will lead creative on accounts including AmEx, AT&T, Dell and TXU Energy.
The new ECD spent four years as a creative director at Hoffman/Lewis SF before joining SolutionSet, but spent a good chunk of his career (16 years to be exact) prior to that at the aforementioned GSD&M, where he eventually assumed the title of SVP/ECD. Bommarito also had a two-year stint as a GCD at what was then known as FCB/Chicago. Bommarito will take on the ECD post at SolutionSet effective immediately.