Just for shits and giggles during Advertising Week, the folks at Y&R and VML launched a site that gauges the psyches of the ad community on specific days and events during the year. Whether it be Mother’s Day, Thanksgiving, the Mad Men premiere or, hell, Advertising Week, you can share your feelings by voting “Cynical” or “Inspired.” Wait, no Halloween? Anyhow, you can click through and check out a data visualization chart that displays cynicism levels. If anything, this will distract you from your day for two seconds.
The Y&R camp tells us, “We were asked to do a house ad that would run in the Advertising Week printed program guide. We quickly examined last year’s issue and saw that most ads from agencies weren’t too inspiring… Hey! That’s it! Most people in advertising are the opposite of inspired – cynical. And they’re probably cynical about Advertising Week. So how do we get them excited about it? We looked up the event list and noticed quite a few that were interesting and possibly inspiring. That’s when the idea crystallized – there are many events that happen every year that are deserving of both cynicism and inspiration.”
Credits after the jump.
Art Director/CD: Aaron Frisch
Copywriter/CD: Arun Nemali
CCO: Jim Elliott
Executive producer of digital content: Sosia Bert