Following the surprising retirement of Renters Warehouse founder Brenton Hayden (who explained the method behind his madness to Entrepreneur) at the ripe old age of 27, the national residential property management company decided that it was time for a refresh.
After redesigning its site, Renters Warehouse reintroduced itself to the public with the aid of of its Minneapolis-based agency Media Bridge Advertising by enlisting the services of a suave pitchman who happens to share the company’s acronym.
In its new TV campaign, Wayne — or RW as he’s known — promotes Renters Warehouse offerings while highlighting its various teams from matchmakers to protectors to problem solvers.
The campaign’s main objective, from what we gather, is for the company to connect landlords to clients/tenants by emphasizing transparency via its groups of specialists.
Who says it isn’t a renter’s market? You can check out a quicker picture of Renters Warehouse in action below.