Sid Lee Goes Speed-Dating Route for NY Portfolio Night

By Kiran Aditham Comment

With Portfolio Night 11 drawing nearer, we’re starting to receive an increasing amount of content from agencies who are either hosting or just celebrating the fact that their city’s taking part in the annual global recruiting/review event. We’ll try to keep the coverage to a minimum since we actually have no stake in PN 11, but a few entries have caught our eye over the last week or so including Doner’s tribute to Eminem and 8 Mile.

The latest interesting submission comes to us from Sid Lee New York, which is serving as Big Apple host for this year’s event. As mentioned in the headline, the agency has decided to create a speed dating atmosphere for creatives complete with speed-dating style tables (with tablecloths) and chairs), ’90s-style name tags (whatever those look like), ’90s dating videos playing on a projector (think those old “Great Expectations” commercials), breath mints, disco ball, a┬ácar keys bowl for creative directors to leave business cards and even a photo/”kissing” booth. Considering the ’80s-style promo above (with a track that sounds like M83) and the disco ball, though, we’re not sure what decade Sid Lee is exactly waxing nostalgic about. Whatever the case, the agency will try to play Cupid in its NY PN 11 installment, which takes place at the Art Directors Club on May 22 in Chelsea. Get full info here.