Both fast-food eateries are running “Mrs. Robinson,” a 30-second homage to The Graduate with Heidi Klum doing her best Anne Bancroft. The spot, created once again by 72andSunny (last work for the CKE chain here), promotes the Jim Beam Bourbon Burger. Odds are that Klum doesn’t regularly eat the fine cuisine she endorses, but we won’t hold it against you if you replay the part where she sucks up barbecue sauce from her finger.
Carl’s Jr. and Hardee’s have actually turned down the overt sexuality in their ads–remember last year’s Kate Upton commercial? I’ve eaten their burgers once or twice in my life, and I can assure you, they are not aphrodisiacs unless you’re a local gastroenterologist who needs more business. Credits after the jump.
Glenn Cole Executive Creative Director/Partner
Mick DiMaria Creative Director
Justin Hooper Creative Director
Rebecca Ullman Writer
Sarah Herron Designer
Sam Baerwald Director of Film Production
Molly McFarland Senior Film Producer
Brooke Horne Film Producer
Latanya Ware Business Affairs Manager
Sherri Chambers Group Brand Director
Alexis Varian Brand Director
Mandy Hein Brand Manager
Matt Johnson Group Director Strategy
Melissa Harris Senior Print Producer
Production Company: H.S.I. Productions:
Chris Applebaum Director
Doron Kauper Head of Production
Kim Dellara Executive Producer
John Hardin Producer
Editorial: Arcade Editorial
Will Hasel Editor
Amburr Farls Producer
Damian Stevens Managing Partner
POST FX: Brickyard VFX
Patrick Poulatain Lead VFX Artist
Diana Young Head of Production/VFX Producer
Sound Design/Mix: On Music and Sound
Mixer: Chris Winston
Music:
Post Haste Soundry and Barefoot Music
Composer: Mathew Galen McGauhey ASCAP, Kyle Robert Johnson
Publisher: Swopie Songs ASCAP
Track Title: Awkward Date