Wieden + Kennedy has announced that Seth Weisfeld has joined the agency as interactive creative director. Weisfeld, who will be based in New York and work closely with W+K’s global interactive CD, Iain Tait, arrives from BBH NY, where he was a digital CD.
Since 2006, Weisfeld’s made the rounds on the agency circuit, spending a year as a senior AD at Goodby, a year at JWT as an interactive CD, a year as an AD at Juxt Interactive and two years as a creative director at B-Reel. While at the last shop, Weisfeld worked on campaigns including Doritos’ Hotel and Asylum 626 and also helped launch digital best practices organization Stndrd.org. With those Gloria Vanderbilt specs, who are we to dispute the hire?