Secret Weapon Rounds Out Client Roster, Kicks Off ‘Useless’ Campaign

By Kiran Aditham Comment

Dick Sittig’s Santa Monica-based agency Secret Weapon Marketing, which does work for Jack in the Box and SoCal Honda dealerships, has made good on its “three clients at a time” policy by teaming up with 1-800-DENTIST to round out its roster. Here’s one of three spots for the 25-year-old brand that’s part of a campaign called “Useless.” In a statement, Sittig says, “We rarely pitch, but this was a client the agency really wanted. [1-800-DENTIST founder] Fred [Joyal] and his team are savvy, intuitive, decisive and pleasant, which is always a big plus.”

So, does this campaign starring a Zach Galifianakis lookalike measure up to other Secret Weapon efforts including the Facebook-based $11K giveaway from last year?