What’s the quickest way to lose a client? Continually call their brand the wrong name in a client presentation.
According to an email that AS got, that is supposedly what Doner’s new ECD kept doing with Minute Maid. Apparently, his preferred brand is Tropicana and he couldn’t be bothered to remember the names Minute Maid and Simply Orange. That is worse than calling the wrong name during sex. You can’t even use the age old “thst’s just my pet name for you” excuse. I guess this account is up for review now.
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Here’s a little advice- next time just call them “baby”. That way no one gets hurt.