Saatchi & Saatchi L.A. teamed up with YouTube sensation Bad Lip Reading to offer up “A Bad Lip Reading of a Toyota C-Hr Commercial.”
In “Bing Bong,” for example, the actual dialogue is replaced by a couple singing along with a song on the car stereo. As it happens, that includes repeating the lines of the title several times, while taking a pause to “Talk About The Car,” highlighting one of its features before returning to the gibberish.
Each of the Bad Lip Reading takes are from spots in the agency’s campaign for the Toyota C-HR reimagining classic fairy tales. In total, Bad Lip Reading applied its trademark treatment to three spots, which it split into 20 videos of varying lengths and one music video.
“The all-new C-HR is truly unlike any vehicle Toyota has ever launched,” Toyota Motor Sales, U.S.A. group vice president, marketing Ed Laukes said in a statement provided to LBB. “One of our main objectives was to spark interest and enthusiasm in a creative campaign equally as captivating as the vehicle itself. The fairy tales we use in the creative elements are timeless classics, but we’re telling them in a fresh and mischievous way.”
Unsurprisingly, the Bad Lip Reading versions are more entertaining than the originals. While certainly not highlights of the series, they are a fun way to communicate the “Born for Mischief” tagline and should appeal to fans of the YouTube channel.
Credits:
Creative Agency: Saatchi & Saatchi L.A.
Copywriters: Tal Wagman, Avi Klein
Art Directors: Mike Blain, Andrew Reizuch
Creative Director: Renato Braga
Executive Creative Directors: Chris Pierantozzi, Fabio Costa
Chief Creative Officer: Jason Schragger
Strategy: Amaya D’Amico
Digital Strategy: Kayla Green
Chief Strategy Officer: Mark Turner
Project Managers: (Sr) Jessica Mesa, Maya Sweet
Planner: Amanda Ephrom
Integrated Producer: Amy Peel
Head of Content Production: Sara Seibert
Executive Digital Director: Jeremiah Knight
Executive Director: Nick Ngai
Director of Integrated Production: Lalita Koehler
Music Supervisor: Kristen Hosack
Group Account Director: Bryan DeSena
Account Supervisor: Elizabeth Swiontek
Account Executive: Natalie Johnson
Account Director : Hansoul Kim
Sound Mix: Lime Studios, Loren Silber
Sound Design: Lime Studios, Loren Silber
Original Composition: Bad Lip Reader
OFFLINE
Edit Company: Compadres
Executive Producer: Therese Hunsberger
Editor: Addison Goss
Assistnat Editors: Brian Leong & Chris Czech
POST PRODUCTION / VFX
Post Production Company: The Mill
Telecine: Shed LA
Colourist: Billy Hobson
Production Company: Biscuit