RPA is now the agency of record for Mandalay Bay Resort and Casino. The agency will handle all integrated marketing for the property. Scott Voeller, vice president of hotel marketing for Mandalay Bay Resort and Casino said:
“RPA has demonstrated the expertise to develop differentiable positioning and the creativity to execute a distinctive, fully integrated marketing program.”
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The press release states that a team from various disciplines within the agency will develop an integrated campaign, including television, print, out-of-home, search and relationship marketing. Tom Kirk, EVP, Management Account Director, at RPA said:
“We look forward to demonstrating the power of RPA’s brand integration across all disciplines.”