Rosetta Confirms Cuts


By Patrick Coffee Comment


We’ve seen your tips and confirmed that New York’s Rosetta, or “Publicis Groupe’s customer engagement agency”, did indeed lay off a number of staffers across its North American practice yesterday.

Here’s the agency’s statement:

“As part of the growth and evolution of our business, we are sometimes forced to make adjustments to our staffing structure to align with current market needs. Some recent adjustments were made that impacted less than 5% of our North American staff. In order to meet increased market demand for our services, we are also adding new talent and capabilities to our staff.”

Given that this move follows the November hire of CCO Lars Bastholm and subsequent exit of ECD Dave McClain, we might call it a shakeup.